The bad news about bad ideas is that there is no straightforward way to kill them off. The reason for that, in a nutshell, is that they often promulgate through psychological mechanisms that are largely independent of the evidence for or against them.
A couple of months ago, I discussed this with journalist Olivia Goldhill, who subsequently wrote an article on the subject for Quartz. The author also spoke to Brian Earp, and she quotes both of us in some detail.
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